Travel for seeking the ecological sustainable solution

About GEN (Genuine Education Network)

GEN is the bridge between Japan and the world, as the community-based cultural education provider, which has been growing for over seven years, with participants from more than 30 countries.

The word ‘school’ derives from the Greek σχολή (scholē), originally meaning ‘leisure’, and is now a familiar term in the tourism industry. Travelling to encounter another culture is a life-changing experience and a source of creative inspiration. That is why GEN believes in the power of community-based tourism, as an intercultural learning platform for global peace. The program is a highly-respected Traditional Ecological knowledge, underpinning sustainable local culture while enabling people worldwide to contribute to environmental problems and achieve the SDGs.

The contents are co-created with UNESCO Creative Cities and its citizens, who are the Intangible Cultural Heritage successors. Additionally, GEN curates the cultural value with an international perspective and helps locals to be powerful storytellers to rediscover their cultural pride. GEN is currently being challenged with a new project, ‘JINOWA consortium’, to launch in Venezia Biennale, to encourage the community’s immediate shift to a circular economy model with local natural resources to create innovation, which is dedicated to the UN campaign, the Decade on Eco-system Restoration 2021-2030.

Continued frequent and severe climate change is likely to cause extensive damage to biodiversity and social disruption in the community. Averting a tragic disaster and losing traditional culture, makes it inevitable that we must change how we produce, eat and live, for greater regeneration of the local community. The transition is strongly required in the tourism industry and, for that matter, for all businesses in every region.

JINOWA consortium is an installable circular solution package for every community and local business, like housing, restaurant, fashion, and wellness, where we need to revolutionise for global green recovery, after the pandemic. We remain fully committed to contributing to the ecological shift of tourism, at the community level, for future generations. 

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